Tools that I use Everyday as a Digital Marketer
As a freelance digital marketer, staying efficient, creative, and data-driven is non-negotiable. The right tools can make all the difference between just running campaigns and delivering actual results. In 2025, with digital marketing evolving faster than ever, I’ve found myself leaning on a set of powerful tools that help me do just that.
Here’s a list of my favourite digital marketing tools that I use almost every day to serve clients better and grow their businesses online:
- Notion – For planning and strategy
Track client goals
Plan campaigns
Manage content calendars
Organize performance reports
As a freelance digital marketer, I love how customizable it is—it helps me stay on top of all my projects without chaos.
- Rank Math – For SEO Optimization
Whether I’m building a blog or optimizing a local business website, Rank Math is my go-to SEO plugin. It’s especially handy for WordPress users like me. It helps:
Improve on-page SEO
Track keyword rankings
Audit content for readability and optimization
- Canva – For Quick, Beautiful Designs
Designing creatives is a huge part of digital marketing. Canva allows me to:
Create social media posts
Design ad graphics
Build branded presentations
Its AI-powered tools and templates save time, especially when I’m juggling multiple clients.
- Meta Ads Manager & Google Ads – For Paid Campaigns
Running targeted ads on Meta and Google is core to my work. These platforms have become even smarter in 2025 with automation and AI suggestions.
I use them to:
Drive leads for local businesses
Retarget website visitors
Test ad creatives for best ROI
Learning to master both platforms is essential for every freelance digital marketer.
- Google Analytics – For Performance Tracking
No campaign is complete without results. GA4 gives me real-time data on:
User behavior
Traffic sources
Conversion rates
If you’re offering marketing services, this tool builds trust with clients through measurable outcomes.
- Buffer – For Social Media Scheduling
Managing multiple accounts? Buffer is a lifesaver. I use it to:
Schedule posts
Monitor engagement
Track performance across platforms
As a solo freelance digital marketer, automation is key to scaling my efforts without burnout.
🔎 More SEO & Keyword Tools
- Ahrefs – Powerful for backlink analysis, researching competitors, and tracking keywords.
- SEMrush – All-in-one suite for SEO, PPC, content marketing, and competitor analysis.
- Ubersuggest – Budget-friendly tool by Neil Patel for basic keyword research and site audits.
📣 More Social Media & Ads Tools
- SocialBee – A social media content scheduler with category-based automation.
- AdCreative.ai – Uses AI to generate high-performing ad creatives quickly.
- Publer – Social media tool to schedule, collaborate, and automate posts.
- Revealbot – Automates rules and scaling for Facebook and Google Ads based on performance
🧠 AI-Powered Personalization & Automation
- ConvertKit – Email marketing tool perfect for creators with automated funnels.
- Smartwriter.ai – AI for hyper-personalized email and LinkedIn outreach.
- Segment – Helps personalize marketing across different platforms using customer data.
📥 Lead Generation & CRM
- HubSpot CRM – Free to start, with great email tracking, lead pipelines, and automation.
- Zoho CRM – Budget-friendly, built-in marketing automation.
- Interact – Create interactive quizzes and forms to capture leads.
📈 Analytics & Reporting
- Supermetrics – Pulls data from multiple platforms (Google Ads, Meta, etc.) into Google Sheets or Looker Studio.
- Looker Studio (formerly Google Data Studio) – Visualize campaign performance in shareable dashboards.
- Hotjar – Heatmaps and behavior analytics to understand how users interact with your website.
🎯 Bonus: Niche-Specific Tools
- Mailchimp – Easy-to-use email marketing and automation tool.
- Moosend – Moosend is an affordable email marketing platform for eCommerce and small businesses.
- Descript – For editing podcasts or videos using text (great for content repurposing).
- Otter.ai – For converting meetings, interviews, and voice notes into usable transcripts.
In the fast-paced world of 2025, tools are no longer optional—they’re your best allies. These tools help me stay sharp, efficient, and deliver real value to my clients. If you’re a business owner looking for results-driven digital marketing or a fellow freelancer building your toolkit, I hope this blog will give you some insights